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First generation relentless hobbyist and pencil aficionado. Born and raised, in Brooklyn, NY. Aesthetic, empathetic, work ethic.
Strategic creative fond of concept, strategy and a masterful brush stroke. I have a pizza oven and an old car.
Currently working as creative direction for employee engagement campaigns, content marketing and brand building, corporate social responsibility, and DEI initiatives, internal and external.
New work coming soon. Secrets available on request.
Giuseppe Lipari | Creative
Cutting teeth
My art school eduction taught me concept and composition and how much I had to learn. Cut my teeth designing movie posters in NYC. My first creative director taught me how to iterate a million sketches scrapping an idea together with tear sheets and pulling inspiration from unlikely places. There would be one hundred theatrical campaigns, and twenty three academy awards among them.
Pages and places
Turning the leaf from entertainment advertising to learn through a multitude of applications. Books—covers and interior design, brand identities, marketing collateral. An introduction to sports marketing working on material for the launch of The Kobe (Crazy 1). Product design that still on the shelves in the form of the orginal hippy sports drink RECHARGE. Illustrations in books, sports, posters, product design and branding. Add more branding in there to show variety. Nuvrei, Digital Trends, Tin House and sketches. Play. Exploring media and campaigns, branding.
Mention design applied to campaigns, love for branding. Mention applying
Recent work includes campaigns for employee engagement, corporate social responsibility, Diversity Equity Inclusion, comms and messaging strategies for various clients. Content is password protected.
G@STUDIOLIPARI.COM or 503+708+0853 for credentials
Current projects
Interactive experiences
Applied technology to campaigns, to experiences. Developed interactive part of the brain, software development meets marketing platform and content channel. Over the top with networks and cable operators.
Guardrails and the scientific part of the brain that makes you develop in tight quarters.
RECENT
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